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Job Title:  Digital Marketing Specialist

Location: 

Shanghai, CN, 200131

Business Unit:  Gatan
Posting Date:  Jul 22, 2022
Job Description: 

Digital Marketing Specialist

AMETEK China is seeking an experienced Marketing Communications Specialist responsible for developing, executing, and measuring strategic, integrated marketing plans for material and life science industries. This individual should be passionate about science and building content to support research that Gatan and EDAX serve.

 

Job Responsibilities

  • Consults with internal customers (marketing communications, sales, service, and product marketing) to clearly understand business objectives and identify the audience behavioral outcomes needed to address those objectives
  • Seeks and interprets qualitative and quantitative input to understand audience and stakeholder motivations and preferences
  • Creates and executes communications strategies, plans, and tactics that effectively address business objectives by influencing and driving audience behavior
  • Translates promotions that contain scientific content, or works with local applications specialist, to ensure that it conveys the original meaning and tone
  • Crafts engaging messaging, storylines, and content for a variety of communications media and channels, including email, articles, social media, presentations, video, web, and collateral
  • Designs and implements high-impact communications deliverables, campaigns (awareness, demand generation, PR), and sales tools
  • Analyzes the effectiveness of communications efforts, improves existing processes, and researches new communication approaches
  • Stays current on business strategy, market context, competitive landscape, and communications best practices
  • Collaborates with cross-functional colleagues and leaders to ensure communications are cohesive and convey a consistent story across global audiences
  • Advises and influences others on effective communication best practices

AMETEK is committed to making a safer, sustainable, and more productive world a reality. We use differentiated technology solutions to solve our customers’ most complex challenges. We employ 18,500 colleagues, in 30 countries, that are grounded by our core values: Ethics and Integrity, Respect for the Individual, Diversity and Inclusion, Teamwork, and Social Responsibility. AMETEK (NYSE:AME) is a component of the S&P 500. Visit www.ametek.com for more information.