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Job Title:  Director, Global Digital Marketing and Communication

Location: 

Middlefield, CT, US, 06455

Business Unit:  Zygo
Posting Date:  Nov 11, 2022
Job Description: 

The Director, Global Digital Marketing and Communications will play a lead role in the generation and execution of Zygo’s global communication strategy, with particular focus on digital marketing strategies that increase brand awareness, drive lead generation, and support strategic goals. The successful candidate will effectively promote the organization, its products, and services; especially through the development and curation of valuable digital content that engages target audiences, improves conversion rates, and is aligned with the global marketing plan. Frequently interacts with Sales, Applications, Product Management and Business Development personnel to effectively target and communicate with customers and markets. Must also be able to interact effectively with partners and other outside resources.

 

  • Manage the company brand and reputation
  • Determines global communications strategy and execute programs to deliver internal and external communications objectives.
  • Manage global Marketing budget to ensure ROI is maximized.
  • Lead the team to develop rich and relevant content to engage target audiences and improve website, social media, and e-marketing conversion rates.
  • Manage SEO and PPC programs including KPI measurement and analysis.
  • Manage all digital marketing and social media activities.
  • Design and implement e-mail marketing campaigns and workflows utilizing marketing automation software.
  • Develop and implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projects
  • Stay abreast of industry trends, digital landscape and new media tactics
  • Manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and management
  • Supervise a marketing team including hiring, training, workload and development.

Experience     

Bachelor's degree in Marketing, Business, Communications or Technology.

An interest in, and aptitude for, technical subject matter is highly desirable.

Leadership experience within an industrial B2B market environment

6+ years digital marketing experience (demonstrable managing SEO, SEM, social media.

A self-starter, with the ability to thrive within a fast-paced, dynamic environment

Highly organized, with a keen attention to detail, and an openness to constructive critique•     

Technical Experience

Background within a technical specialty preferred Engineering Qualification (bachelor’s degree)

Metrology experience within Auto, Optics, Bearings or Aerospace market an advantage

Communication Skills

Strong ability to communicate to sales, engineering, operations and management teams on all levels (internal and external)

Excellent written, verbal and presentation skills

Self-Motivated & Confident

Lead by example by demonstrating flexibility, tenacity and drive in delivering objectives and ability to motivate others to do the same

Knowledge and experience implementing best sales practices and tools

Team Player

Provide leadership, guidance and coaching to direct team to ensure they and the company succeed

Be able to recognize talent and develop individuals to achieve stretch goals

 

AMETEK is committed to making a safer, sustainable, and more productive world a reality. We use differentiated technology solutions to solve our customers’ most complex challenges. We employ 18,500 colleagues, in 30 countries, that are grounded by our core values: Ethics and Integrity, Respect for the Individual, Diversity and Inclusion, Teamwork, and Social Responsibility. AMETEK (NYSE:AME) is a component of the S&P 500. Visit www.ametek.com for more information.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. Individuals who need a reasonable accommodation because of a disability for any part of the employment process should call 1 (866) 263-8359.


Nearest Major Market: Hartford