Job Title:  Digital Marketing Specialist

Job Summary

The Digital Marketing Specialist will be a key contributor to the Marketing Department at AMETEK Programmable Power. While the primary focus of this position will be to support the business websites, eCommerce, and other digital tools (Salesforce, HubSpot, AdWords, etc.); the Digital Marketing Specialist will also support content creation and market research projects when aligned with the above items. This position reports to the Digital Marketing, Strategy Manager and will collaborate with the Content Marketing and Product Marketing Teams.

Roles & Responsibilities

• Perform website maintenance and content updates in Sitecore across Programmable Power, VTI, IntelliPower and regional sites.
• Oversee and maintain dashboards/tools for tracking SEO, website traffic, conversions, etc.
• Support lead generation activities via HubSpot (email campaigns, automation, reporting, etc.)
• Conduct market/SEO research to elevate online performance (keywords, organic/paid performance, bid strategy, etc.) and monitor related performance/metrics.
• Contribute to the global adoption of Salesforce (SFDC) Sales Cloud. Will include system integration/mapping support, preparation of training materials and ongoing troubleshooting.
• Support deployment of a channel/partner facing portal which allows for the exchange of relevant Sales & Marketing materials. This portal will also serve as the primary location for access to the business Configure Price Quote (CPQ) tool.
• E-Commerce (BigCommerce) support and maintenance. Includes management of product listings, overall site design and functionality.
• Must be able to work standard UK office hours.

Competency Requirements

In order to perform this job successfully, candidates should demonstrate the following competencies:

• Drive for Results: Puruse challenging objectives with a commitment to achieving them; take a focused, goal driven approach.
• Effective Communication: Express ideas and information clearly and concisely; tailor compelling messaging to the roles and perspectives of the target audience.
• Adept at Multi-tasking: Support multiple initiatives in a fast-paced environment.
• Problem Solving – Actively listen to understand problems comprehensively and develop solutions in an effective manner; proactive communication and management when issues arise.

Minimum Qualifications (Experience and Skills)

• 1 year of experience in digital marketing, lead generation and/or marketing-related project management.
• At least 1 year experience and specific operational knowledge of email marketing, web management and on-page SEO.
• Excellent written and verbal communication skills.
• Proficient with Microsoft Office.
• Ability to handle multiple tasks efficiently and accurately.

Preferred Qualifications

• Website CRM experience (such as Wordpress, Magento, etc.).
• Google Ads experience (certification highly preferred).
• HubSpot or similar lead management system experience.
• Salesforce Sales Cloud or similar experience.
• BigCommerce or similar eCommerce experience.
• Social media (LinkedIn) experience.

Education Requirements

• Bachelor’s degree is required.

Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. This position requires the ability to occasionally lift office products and supplies, up to 20 pounds.