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Job Title:  Consultant - SalesForce & Pardot Specialist

Location: 

Bangalore, KA, IN, 560048

Business Unit:  Atlas
Posting Date:  Apr 18, 2024
Job Description: 

About AMETEK:

Follow your Passion…. Find your Motivation…. Plan your Growth….

At AMETEK we encourage you to chase all these aspects and become a part of the AMETEK growth story. AMETEK, Inc. A leading global provider of industrial technology solutions, serving a diverse set of attractive niche markets with annual sales of over $6.5 billion (about $20 per person in the US). AMETEK has over 19,000 colleagues at over 150 operating locations in over 30 countries worldwide.

AMETEK Instruments (India) Pvt Ltd started operation in 2009. Today AMETEK India with a corporate office in Bengaluru and regional offices across India has a team of 600+ self-motivated individuals, working hard on differentiated solutions solving complex customer challenges.

Come join the AMETEK India team and become a part of our Growth story.

 

 Job Description

Job Title:                     Marketing Specialist Salesforce & Pardot

Employment type:        Full-Time Regular

Travel:                        lower than 10 %

 

 

PRIMARY RESPONSIBILITIES

  • Management of Atlas Salesforce Account Engagement (“Pardot”)
  • Execution of Atlas e-mail-blasts and nurturing e-mails
  • Support for Atlas Salesforce Sales Cloud
  • Management of interfaces, data quality, and synchronisation
  • Reporting, dashboards, KPI’s
  • Support GoToWebinar online education program and CED calendar

 

 

SPECIFIC JOB RESPONSIBILITIES

 

Management of Atlas Salesforce Account Engagement (“Pardot”)

  • Maintain and regularly update of Atlas Pardot instance:
    • Marketing and system workflows
    • Landing Pages, CTA’s, forms, iFrames
    • Content library, hosting of resources
  • Maintain of RSS feed for blog post subscription.
  • Configure Landing Pages with personalization and dynamic content for various marketing purposes.
  • Create Pardot forms to capture lead data.
  • Continuously develop and optimize lead management processes through lead stages, incl. funnel and campaign reporting.
  • Support implementation of lead rating and scoring as required by Supervisor.

 

Execution of Atlas e-mail-blasts and nurturing e-mails

  • Support Global Manager Marketing Communications with e-blast management
  • Create e-blast lists and campaigns.
  • Manage SFDC e-mail module with template creation, content configuration, personalization, sender profile setup and test send validations.
  • Troubleshoot technical problems with list segmentation, HTML templates, and other aspects of email execution.

 

Support for Atlas SALESFORCE Sales Cloud

  • Perform regular data cleansing (e.g. quarterly).
  • Create segmented distribution lists for e-mail blasts, and support distribution.
  • Create and maintain campaigns in Salesforce.
  • Support Leader Global Sales Forecasting & CRM with trouble shooting and process optimization.
  • Support for Salesforce access credentials, settings, workflows, workarounds, and assignment rules.

 

Management of interfaces, data quality, and synchronisation

  • Manage Salesforce interfaces to GoToWebinar, Youtube, Sitecore, LinkedIn, and ERP system.
  • Ensure GDPR compliance of all processes.
  • Manage data synchronization.
  • Support to optimize and harmonize field definitions.

 

Management of interfaces, data quality, and synchronisation

  • Set-up of new webinars in GoToWebinar
  • Continuously update Pardot LP “CED Seminars” with online and face-to-face event
  • Support Global Manager CED and Standards with GoToWebinar management.

 

Reporting, dashboards, KPI’s

  • Develop reports, statistics, and dashboards for monthly marketing KPIs.
  • Coordinate Power BI connection for KPI reporting with Supervisor and support Team Lead Marketing Analyst.

 

 

KNOWLEDGE AND SKILL REQUIREMENT

 

Required

  • Salesforce Certification: Salesforce Administrator
  • Salesforce Certification: Marketing Cloud Account Engagement Specialist
  • Salesforce Certification: Marketing Cloud Consultant
  • Salesforce Certification: Sales Cloud Consultant
  • Working knowledge of HTML and CSS
  • Experience with “Salesforce Flows”
  • Experience with mapping and implementing end-to-end marketing campaigns.
  • Knowledge of email experience creation, planning, and testing.
  • 5 years industry experience with CRM and marketing automation systems
  • Fluent English speaking and writing skills
  • Able to work and communicate within an international, culturally diverse team

 

Nice to have

  • Salesforce Certification: Marketing Cloud Account Engagement Consultant
  • Salesforce Certification: Salesforce Advanced Administrator
  • Salesforce Certification: Salesforce Associate
  • Salesforce Certification: Marketing Cloud Administrator

 

AMETEK, Inc. is a leading global provider of industrial technology solutions serving a diverse set of attractive niche markets with annual sales ov $7.0 billion.

AMETEK is committed to making a safer, sustainable, and more productive world a reality. We use differentiated technology solutions to solve our customers’ most complex challenges. We employ 21,000 colleagues, in 35 countries, that are grounded by our core values: Ethics and Integrity, Respect for the Individual, Inclusion, Teamwork, and Social Responsibility.  AMETEK (NYSE:AME) is a component of the S&P 500. Visit www.ametek.com for more information.

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